Social Media – What Are The Options?

In the last decade or so, social media has really taken off and not just for personal use.  The potential benefits of having millions or even billions of users/consumers spending hours and hours each day on a platform hasn’t gone unnoticed by businesses far and wide. And so, social media marketing has become an integral element of a business’ overall marketing strategy.

Let’s look at the stats of the 6 big hitters…

Stats courtesy of Brand Watch.







So, how do you choose which platform to focus on?

Well, firstly and most importantly, you want to be where your customers are. For example, if you are in the B2B space and your ideal customer is a large corporate company, then logically LinkedIn is where you are going to want to focus your efforts. In contrast, if your market are lovers of smoothies, you may want to be on Pinterest or Instagram sharing beautiful images or recipes. The key is to not waste time and energy in a place where your audience is not.

Another thing you definitely don’t want to be doing is spreading yourself too thinly across multiple platforms! I personally think two platforms to focus your attention on is enough. You should treat one as your primary platform and the other as a secondary platform.

Sharing is caring

We all have knowledge that someone else craves and we each have a duty to share said knowledge with the masses (at least in my humble opinion). But how much is too much? Well how long is a piece of string? Quite simply there is no precise science. Your business may warrant you sharing 2 things a week or 5 things a day. The important thing is that you are sharing valuable content. No one has time for waffle, but share something that is offering a solution to a problem and your tribe will love you forever.

With the Mark Zuckerbergs of this world, technology is constantly evolving. But with the evolution comes more and more noise. Though it is easy to create something online, it can be very difficult to stand out from the crowd. Knowing what to share and how to share it may seem like a misnomer, but it needn’t be. My three top tips for solving this riddle are:

  1. As already aluded to, always share valuable content!

This is a sure fire way to build your following. Feel free to be opinionated or even controversial if it makes sense in your space. The internet is already so congested there is no need to rehash what already exists. Put your own spin on things, be you whilst helping others!

  1. Move with the times

Visual content is currently the ‘it’ or even ‘hit’ thing. People appreciate videos and live recordings so much that the likes of Facebook reward you for using it. Let your audience see the real you, hear your voice and share the passion that will naturally come across not only from your words but your body language. Many people are afraid to put themselves out there in that way, but really what is the worst that can happen? The longer you resist, the more opportunity your competition has to win over your audience with their visual content.

  1. Tweak and go

There is no magic formula when it comes to sharing content. What may work for one business may not work for yours, or indeed something that worked for you last month may not work six months later. You have to be willing to adjust and adapt. Enjoy the process and don’t give up.

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