Our sole aim is to help you build an online presence that truly represents you, your business and your brand.

What We Do

web design & maintenance

Whether it’s a website or membership site we will work with you to create a site you can be proud of.

marketing & strategy

We create digital marketing campaigns and provide you with the strategies that produce results.


consulting & training

We will work with you on funnels, websites and tech to ensure you feel empowered in your business.

About Defined digital

Hi, I’m Toni…

Defined Digital originally started in 2016 as my freelance web design business Limitless Design.

In 2018, I made the decision to rebrand the company in order to craft a solid brand and bring the business into alignment with my vision of creating a small online agency and academy specifically focused on helping small businesses in the professional services sector.

Since rebranding in July, a small team has been brought on board in order to support with web design, SEO, marketing and training, ultimately widening our capacity to take on new projects.

As a Digital Business Consultant, there is nothing I love more than supporting other business owners to power forward with their businesses.



where we slot in…


done for you

We get it, sometimes you just want to focus on working on your business rather than it. Our done for your web design and website care services will allow you to do just that.


done with you

Tired of navigating your way through business using YouTube and Google? Our workshops and programs have specifically designed for us to work side by side. You don’t have to go it alone!


done by you

We understand that some folks just want to go it alone, absorb the information and get on with it. Our free resources will definitely help you on your way!


Years WordPress Experience

Completed Digital Projects

Toni created an amazing website for my company – it looks absolutely stunning and has received lots of praise from clients and colleagues alike. She is pleasant and professional to work with and always helpful! Of course she is also in charge of the website maintenance so I know it gets regular updates and backups and I have a competent point of contact for questions. Thank you!

Christina Brauer Christina Brauer
Christina Brauer

Toni has helped me break through barriers, helped me to set up my business properly and to be profitable right from the start. She is so knowledgable about what she does with sales funnels, email marketing, and of course design. She is a great inspiration and I’m so looking forward to working with her again when I get to the next level of my business.

Dimity Louise 
Dimity Louise

I spent a day with Toni planning and designing my website. Not only did I come away with a website I love, I also learnt how to do it myself. It’s completely empowering and Toni is incredibly knowledgeable and a great teacher. She is still a great ongoing support and I can’t recommend her highly enough.

Sally Leech The Menopause Club
Sally Leech

Toni was simply AMAZING to work with. Her talents go well beyond website and membership site design. She gives you business ideas about how to best manage your site, capture your ideal audience and keep your website secured. She’s the complete package!!!

Angela Murphy

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